Initial Rewards - Changing Loyalty


Our Work

A Store to Reward BINGO PLAYERS

  • Mecca Playpoints spent in the Mecca Loyalty Store

    In 2015, Initial Rewards integrated with Mecca Bingo (Rank) to launch a best-in-class loyalty store. The store allows Mecca Bingo players to shop for prizes such as branded merchandise, gadgets, housewares, Bingo rewards and cash using their Mecca Playpoints.

Engage all players AND KEEP THEM

  • Adding a raffle function keeps everyone coming back for more

    The store also allows players to purchase weekly raffle tickets to win prizes such as iPods, worth much more than the price of the ticket. Raffles allow operators to engage all players – especially those with low point values – and keep them earning and burning.


  • A retail line for Poker players

    On top of the fully hosted Mecca Store, Initial Rewards produced an entire line of Bingo merchandise to deliver through its platform. Driving home the brand recognition and, in turn, player loyalty.