Most people recognize the World Series of Poker as the offline poker tournament. With the help of the Initial Rewards store, WSOP now engages players all year long both online and off by offering entries, tournament tickets and merchandise for purchase.
Brand Recognition INCREASES LOYALTY
A retail line for Poker players
On top of the fully hosted WSOP Store, Initial Rewards produced an entire line of Poker merchandise to deliver through its platform. Driving home the brand recognition and, in turn, player loyalty.