Initial Rewards - Changing Loyalty


The XFactor/Mecca Bingo game is a very simple mechanic that rewards players for wagering on Mecca’s XFactor games. The game used the IR prize site technology

and rewarded everyone who played the XFactor game a code. Players entered the code on site to see what they won. The game interface asked players to enter their

code and see how the judges liked their “performance.” Two yeses was a small, lower value prize. Three yeses was a bigger Mecca prize and all four yeses was a

grand prize. The promotion gave away thousands in Mecca merchandise and consumer goods. It also saw hundreds of winners of Mecca virtual items. Overall, the promotion

increased play to the Mecca/XFactor products.