Initial Rewards - Changing Loyalty


The problem was a main topic of conversation in the industry: how do you reward recreational players for playing poker? Our answer was an idea that we had been

working on for quite some time: it’s the chance to win something much bigger that’s reward enough for most players. Victor’s Wheel was not the first game

launched by IR but it was certainly the most successful. Players had to play 25 hands of poker to earn a spin of the wheel. The wheel rewarded players with cash or

chips to a second chance freeroll. BetVictor even promised to add more prizes as more poker was played! The game performed better than expected. We

increased play by regular customers, increased the number of players and even increased revenue per player across all channels. The wheel is simple mechanic

that igaming customers can easily engage with.